What we do

Corporate Positioning Strategy
We work closely with our clients to identify the most appropriate positioning for the organisation moving forward. The strategies needed to underpin the chosen positioning are then developed - to turn the corporate vision into reality.

Positioning Research
Keystone's methodology explores the underlying human needs that drive brand choice and measures the integration of the brand's current and desired positioning. We explore issues such as corporate citizenship, environmental responsibility, global trends, human rights and other political drivers.

Brand Strategy, Design and Coordination
Keystone conducts an audit that reviews a company's brand across all media to ensure the brand is applied consistently and managed appropriately. We can assist in the implementation of a new or refreshed system that is in line with the organisations positioning including graphic design, production management, design system development, legal protection and rollout.

Product and Service Innovation
A new positioning must be made meaningful and credible to the customers by meeting their needs and then offering additional benefits or differentiating their product or service innovation over those around them. Keystone has expertise in developing highly successful new product and service ideas that can offer differentiation and long-term competitive advantages.

Corporate Change Management
Keystone works closely with the senior management team to define and implement change. For corporate change management to be effective a full integration of effort is required across the entire organisation.

Alliance and Merger Management
Merging two companies, each with its own distinctive culture and approach to business is never an easy task if the process is not sensitively and professionally managed. Keystone has particular expertise in managing one of the largest and most complex mergers in Australian corporate history - Qantas and Australian Airlines.

Business, Marketing and Communications Strategies
Business, marketing and communications strategies underpin a successful positioning or repositioning program. Keystone builds a multilevel business, marketing and communications strategy to ensure internal and external messages are consistent and utilise both the formal and informal networks within an organisation ensure the internal culture 'lives' the brand.

Aviation Consulting
Keystone provides specialist aviation consulting services in the areas of industry analysis, business and organisational strategy, product and route development and brand and design management.

Digital and Distribution Services
Keystone's team has specific specialist expertise in Digital and Distribution strategy (in particular for the travel and tourism industry). These projects can include digital marketing and communications, information and inventory distribution and media and launch strategies.